How This Thing Started
The Union wasn't born from a master plan. It grew from a series of happy mashups and collaborations (completely intentional, btw). After nearly two decades helping B2B foodservice brands grow—and later partnering with one of the country's leading eCommerce agencies—we learned something: the channels may change, but brand & product fundamentals don't. Great brands understand their audience, communicate their value clearly, and create product experiences that make people connect.
Why The Union
The name represents more than where we started. It represents how we work.
The best ideas rarely come from one discipline, one department, or one perspective. They come from bringing together strategy, creativity, technology, data, and people who genuinely enjoy solving problems.
That's why we call ourselves The Union Collaborative.
It isn't about us. It's about what happens when great people build something together.
Our collaborations
We collaborate with B2B & D2C brands and agencies who believe great work happens through collaboration, trust, quality that delivers on results (and a little bit of fun). Whether you're building a consumer brand, launching a new product, scaling an ecommerce business, or looking for additional strategic and creative support, we help bring ideas, expertise, and execution together to move initiatives forward.
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Every engagement starts with understanding the opportunity. Whether you're entering a new market, launching a product, responding to a competitor, or trying to reach a new audience, we begin by identifying the challenge, uncovering customer insights, and building a messaging strategy that creates clarity, confidence, and a clear path forward.
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Creative should do more than look good. It should help customers understand, believe, and act. We create meaningful messages that bring products, brands, and stories to life through websites, ecommerce experiences, Amazon content, product photography, video production, brand identity, packaging, sales enablement tools, social media, email marketing, paid campaigns, and AI-ready content—always choosing the right channel to reach the right audience.
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Execution is about more than getting the work done. It's about bringing ideas to life, measuring what matters, and turning performance into smarter decisions. From launch through reporting and optimization, we help brands build momentum—not just marketing.
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The market never stops evolving. Neither should your brand.
Great brands don't wait until sales slow, competitors catch up, or technology forces them to change. They evolve continuously.
That's why we partner with clients beyond the launch—identifying new opportunities, strengthening their position, and helping them respond to changing customer behaviors, emerging technologies, and the next stage of their product's lifecycle.
Because the next opportunity is usually already on its way.
meet Our Team
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Founder | Chief Strategist
Growing up during the height of sneaker culture in the '80s and '90s, watching a small Seattle coffee company reshape the beverage industry, and seeing other brands pair great messaging with compelling visuals to create lasting connections, Chris developed a fascination with the relationship between brands and emotion.
More than 25 years later, that passion is just as strong. Chris still loves helping clients build brands that spark conversations, earn loyalty, and become part of people's stories. That lifelong curiosity ultimately led to The Union Collaborative, where strategy, creativity, and collaboration come together to help brands grow—and where having fun along the way is part of the process.
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Creative Director | Design
Meg brings ideas to life through thoughtful design, art direction, and a deep understanding of creative production. From brand development and digital experiences to website execution, video production, and content development, she helps ensure every project maintains both strategic intent and creative excellence.
Beyond her work with clients, Meg is also an accomplished painter whose artistic perspective brings an additional layer of creativity and craftsmanship to everything she creates.
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Director of Growth & AI Strategy
Craig brings 15 years in paid media and performance marketing, managing significant ad spend across Google, Meta, and Microsoft for e-commerce and DTC brands. His focus is connecting marketing effort to measurable business outcomes, making sure creative, media, and data work as one system rather than separate parts.
More recently, Craig has built deep expertise at the intersection of media and AI, helping brands prepare for a search landscape where customers increasingly research and buy through AI platforms alongside traditional search. From attribution and analytics to AI-ready content and visibility, he helps ensure the work doesn't just look good, it performs.
How We Collaborate
We start with the opportunity—not the tactics.
Before recommending a website, campaign, Amazon strategy, or content plan, we focus on the foundation: your messaging. When your messaging clearly communicates your value, aligns with your audience's needs, and differentiates you from the competition, every marketing investment works harder.
From there, we're ready to build, create, launch, optimize, and grow together.
That's how we collaborate. Start with the opportunity. Build the message. Bring it to life—together.
Ready to Collaborate?
Bring your opportunity. We'll build something awesome and have fun along the way.